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Good Strength Advice, Bad Absolutes
What Social Media Gets Wrong About Building Muscle There is a particular kind of fitness advice that performs extremely well on social media. It usually sounds something like this: Lift more weight every week. If you don't train to failure, you're wasting your time. You can't build muscle without a calorie surplus. You need animal protein. Stop changing exercises. Lift brutally heavy weights. These statements are effective because they're simple, confident and memorable. They
Sonny Wilson
Oct 713 min read


The Basics Aren’t Broken
Why Strength, Sleep, Nutrition and Recovery Still Matter Most The fitness and wellness industry loves a new idea. Supplements. Smartwatches. Cold plunges. Saunas. Peptides. Recovery devices. Specialized diets. Sleep trackers. Biohacking protocols. Every few months, something new seems to arrive promising better recovery, faster fat loss, improved energy or a longer life. Some of those tools are useful. Some are backed by legitimate research. Some are promising but still emerg
Sonny Wilson
Sep 1414 min read


Your Real Retirement Plan: Build a Body That Can Enjoy the Life You Worked For
Most of us understand the idea of preparing financially for the future. You save. You invest. You contribute consistently. You accept that relatively small decisions made over decades can eventually produce something substantial. But there is another retirement account that deserves at least as much attention: your physical capacity. Imagine reaching 70 with enough money to travel—but struggling to walk through an airport. Imagine owning the house you worked decades to pay fo
Sonny Wilson
Aug 3012 min read


Visceral Fat: Why the Scale Doesn’t Tell the Whole Story
Step on a bathroom scale and it gives you one number. That number can be useful. But it cannot tell you how much muscle you have, how strong you are, where your body stores fat, how well your cardiovascular system functions, what your blood pressure looks like, or whether your metabolic health is improving. And one particularly important thing it cannot tell you is how much visceral fat you carry. That's worth understanding because all body fat is not physiologically identica
Sonny Wilson
Aug 2212 min read


Heat. Cold. Repeat. What Contrast Therapy Actually Does to Your Body
Walk into almost any modern recovery facility and you’re likely to hear some version of the same advice: Get hot. Get cold. Repeat. The explanation often sounds convincing. Heat causes your blood vessels to expand. Cold causes them to constrict. Alternating between the two supposedly creates a powerful “vascular pump” that improves circulation, flushes metabolic waste, reduces inflammation, accelerates recovery, floods the brain with dopamine and ultimately helps you sleep be
Sonny Wilson
Aug 712 min read
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